https://www.rowkiefer.com/home daily 1.0 2024-02-12 https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/82862cc9-4a24-45f3-a941-02f0737e171d/Mattel-brand.svg.png https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/7eb01b4f-cf88-440a-8e12-9042b218b598/5af42b2e31010a24ac46d2cb5a0e60a6-1.png https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/56bdca1f-4a13-486b-9b75-4b228d68f441/Charles_Schwab_Corporation_logo.svg.png https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/61640142-c39d-4d34-bdb2-ba9cd354777e/NYU-Logo-1.png https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/7e3bcbad-95f0-4382-9824-a8ae762d0c38/download.png https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/4a3851f0-5e05-4f63-b64f-54403652af79/sugarloaf.jpg Home https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/21372064-27c3-4696-9b4f-04a715e8985b/boat.jpg Home https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/500c5f81-b3a1-42d9-900f-ad6635d30b61/tower+2.jpg Home https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/04a1a66e-43cf-4e15-b4ef-19d787a2335c/trees.jpg Home https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/27b9e0c1-f1cf-48b9-b192-b4ab8eb8b706/row+in+grotto.jpg Home https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/6565e8bc-30ed-4fef-a9e1-ce284399c56c/tashi+great+otway.jpg Home https://www.rowkiefer.com/work daily 0.75 2021-08-06 https://images.squarespace-cdn.com/content/v1/60f06de3db46a24b085f934a/1626369507648-0PI54UU63S9JDB1V7PB2/Stocksy_comp_2217174.jpg Etsy - BOXING TAUGHT BY AARON HUGHES AND TESHIA MILLER TUESDAY: 2PM-3PM THURSDAY: 2PM-3PM It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f06de3db46a24b085f934a/1626369507652-HVL6731IIFRFHE7V92O1/Stocksy_comp_1849648.jpg Etsy - YOGA TAUGHT BY NICOLE WINTER AND OMAR HARRIS TUESDAY: 2PM-3PM THURSDAY: 2PM-3PM It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f06de3db46a24b085f934a/1626369507656-TBEM2PEU8QOKO7NQZDQ0/Stocksy_comp_2986876.jpg Etsy - PILATES TAUGHT BY MONIQUE MILLER TUESDAY: 2PM-3PM THURSDAY: 2PM-3PM It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f06de3db46a24b085f934a/1626369507661-M09GO3PR40T8Z5UOZ74M/Stocksy_txp824ffa5crXt000_Large_934902.jpg Etsy - STRENGTH TAUGHT BY DERRICK SAWYERS AND ALIYAH WILLIAMS TUESDAY: 2PM-3PM THURSDAY: 2PM-3PM It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.rowkiefer.com/about daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/bb2be1fd-2cad-47e9-994f-22d968b628a1/row+closer.jpg About - ABOUT Rebecca “Row” Kiefer is a New York City based UX Designer. She is currently a student in General Assembly’s User Experience Design Immersive program. Row’s most recent project was working as the Lead Visual Designer for a redesign of Etsy’s sellers app. Row graduated from NYU with a bachelor’s degree in Applied Psychology. Her background is in Psychology and Graphic Design. Therefore, she is inspired by minimalist designs. She believes this aesthetic creates a sense of calm when using the products she designs. In addition to being a UX Designer, Row is a freelance Artist and sells her artwork here. Overall, Row loves meeting new people and having adventures so feel free to introduce yourself! https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/e4c1d7ff-cedd-4f3c-a2dc-8b5062d0dfbe/train.jpg About https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/943f01b5-fae5-41b3-81fd-314e982def42/death+of+a+salesman.jpg About https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/635eff89-a938-4c66-b0e2-2a6508673938/skeleton.jpg About https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/c1fb526b-33a7-4fbf-b05c-b020d5ef7798/koi+fish.jpg About https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/0ce36126-e417-4f3b-9fb8-0209b286e660/Show+your+Feathers.jpg About https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/0fc55f7f-04f0-4498-8cea-76d6ca0d9ba8/Get+on+My+Wavelength.jpg About https://www.rowkiefer.com/etsy daily 0.75 2021-10-29 https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628972973770-JILHNYZ71A2HKZ3H4H95/Mood+board.jpg Etsy - Mood Board I created a Mood board to get us inspired before moving into the Design System My goal was to complement the existing branding, like the Etsy Orange, with a color scheme that was inspired by sunrises and nature to mirror the relationship between buyer and seller https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628783956136-6RP6L2C6KOQGHDQR4N4P/old+stats.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628783184758-W5LRCWI36P90QL4WOGZ0/3.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628784128861-0XOGRXEOXMPFLZAL2PXY/old+listings.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628783212696-NYU5RHCXHK1J46USV5MA/2.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782577367-VLWVPLRYEP3AAS599MWZ/1.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782578912-68N8O9OK1486UC1T5GG4/2.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782581151-2L3JBF2TAPDVQ3PL6UBN/3.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782582287-FZ0UCQR6VTQ4XKFWOUEV/4.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782583913-811VMVDU7X3KMGUG9R3R/5.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782585610-SJZK085GS766UR47D7TL/6.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782586127-DFJGKPDC4PK25A1JQ8WP/7.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782587337-G07VG16PDP6YNHAJDETK/8.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782588795-CSTPY19Q1LY75F5PZPN8/9.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782589373-8SFOMUCV0LBBL0JTJGZ9/10.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782592537-CWOCDJBYPG306NDBYXR9/12.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782592950-X57Z4L8B7EBCPQ3V5W9B/13.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782594287-AHQKIS8ZQZJGR8WJNS12/14.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782595371-WJ2LTIA2DNVWB3SHNUN5/15.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782596598-7QZ0CHM8TGINWOIBZT2U/16.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782597749-NZ59IHMHOXQ69FK5RK2R/17.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782600297-OOL1L21SZOT8MYG1PBF0/18.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628782600631-9FM29T0UEHOVFJ7L6ZAW/19.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628876460720-VF5GTOJSZDB8H1M1S19K/Seller+Persona.jpg Etsy - Problem Statement Aly needs better seller support so that her store will grow organically How Might We Design a convenient listing experience https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628798511560-SJCWO7DLIQJO0ZJLT14C/Screen+Shot+2021-08-12+at+3.53.39+PM.png Etsy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628885110233-69HIYOEEO3CM9NP9QFXR/80%25.jpg Etsy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628881147172-IAGPLZUI0VIQZPT1T5VT/user+flow.jpg Etsy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628624287720-4BQQO6179PMRJCGER27X/Screen+Shot+2021-08-10+at+3.37.33+PM.png Etsy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628876400381-NLS2QGLLHHC6W5E60UM3/affinity+map.jpg Etsy - Affinity Map I co-discovered the need… for internal promotions for bigger reach to simplify listing process for customers to be able to find products they want using keywords https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628783925517-YYI284LAMBBAGBTPJAQW/old+listing+details.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628783149684-I3Y7U1IAU3GQVPDIO2U2/7.png Etsy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628273829452-OA7H1PAHE003WFG0A2KK/Text+Slide+4.jpg Etsy - Competitive Analysis Only Etsy and Amazon include internal ads Even though Etsy is the least expensive platform, sellers still found it more difficult than the alternatives The team was inspired to look into the Seller Support and SEO services that Amazon is currently implementing https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628798539780-0T134PTT4200GS6EUZEM/Screen+Shot+2021-08-12+at+3.53.47+PM.png Etsy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628884244555-UJ1NLFOLSGY090EC2LNO/Define_+Sketches.jpg Etsy Sketches (Whole Team) Our main goal was to simplify the listing process for sellers Each member of our group sketched a wire flow and we voted which best solved our users’ pain points These are the ideas we moved forward with https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628280633072-GDHWFPTIV2DW944RHFMX/Design+System+Background.jpg Etsy - Design System I was inspired by Airbnb to select Inter as our font Through user testing, I found the color palette to be too broad So, I reduced the contrast between the colors to add more subtlety https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628280908274-YKJLNS7KN3CCRWUSV7LQ/low+fi+wireframes.jpg Etsy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rowkiefer.com/etsy-1 daily 0.75 2021-08-09 https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283315079-N2CBJOWA6NZGRBTMJ3KU/1.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283315651-Z8ABY2CH1WC4E2D6KJS6/2.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283315986-HP9FWDEUU65VLODDMT5F/3.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283316527-B88SUARUIG6C0UMJP2NA/4.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283316707-MRCHKIK51X4SGZ1VQ4SA/5.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283317260-ZIL2UUOIBE65X817L8UF/6.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283317365-KCILG0BJO1I56I12T4SO/7.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283317835-6ATX276N90NV4WHXY6G8/8.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283318042-AS3LJLYKJ5INAY8DYB8O/9.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283318288-FB08U34K7ITLY9SVCB0I/10.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283318597-9T1GZEAIVRA7I9ZL3MRS/11.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283318900-DEBGXBTMUFXZL482H6NJ/12.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283319163-HBF2S1GCRF5XUFKVBW1D/13.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283319444-DSZCDHVY3G3H169CJ35N/14.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283319670-ZBGR0KBFYUYW5AJAUTN7/15.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283320172-P0FKVFPA3Q3ZIYZ7QOJC/16.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283320320-V8OPG5EWDBTMOR2IB2P8/17.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283320736-783S6M94TL6XXD83R768/18.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628283320833-P6LN6ESEIX5QXWI1JJFK/19.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628277583228-46U5KE6NXWBPVVAUPIZ1/Right+Image.jpg Etsy (Copy) - Problem Statement Aly needs better seller support so that her store will grow organically How Might We Design a convenient listing experience https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628279567222-GL6J3VQKYN1WH9NR8O0J/Define_+Sketches.jpg Etsy (Copy) Sketches Our main goal was to simplify the listing process for sellers Each member of our group sketched a wire flow We then presented our ideas Finally, we voted which ideas best solved our users’ pain points These are the ideas we decided to move forward with https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628525178047-4WPL49PF3CDRGTQS9OXC/Buyer_+Switch+to+seller.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628525178094-OQ46YO4ASR58CN2QGKW8/1.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628523766482-VU0NTWOZPFEELYCC0FXZ/Seller_+Listing+Details+%28Filled%29.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628523766478-E195Y445CPCHYS7V4AA5/7.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628273829452-OA7H1PAHE003WFG0A2KK/Text+Slide+4.jpg Etsy (Copy) - Competitive Analysis Only Etsy and Amazon offer in platform or internal ads Despite Etsy being the cheapest in terms of both listing products and marketing, the users still found it challenging to make use of this service The team was inspired to look into the Seller Support and SEO services that Amazon is currently implementing https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628280633072-GDHWFPTIV2DW944RHFMX/Design+System+Background.jpg Etsy (Copy) - Design System However, the contrast proved to be too jarring for the users. We also ran into issues with legibility. Users were spending too long trying to read small fonts and being distracted by punchy backgrounds Therefore, We reduced the contrast between the colors. The team realized how powerful the existing Etsy orange was and we decided to still represent colors in nature and sunrises, but with a more subtle tone. We also increased the font size to account for accessibility because starting a business is hard enough. The last thing sellers need is to be distracted by the app’s design system and refrain from listing their artwork at all. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628280908274-YKJLNS7KN3CCRWUSV7LQ/low+fi+wireframes.jpg Etsy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628280356145-PQ0I8H4X0CPAZYJ5G2MG/Mood+board.jpg Etsy (Copy) - Mood Board We created a Mood board to get us inspired before moving into the Design System Our goal was to complement the existing branding, like the Etsy Orange, with an updated color scheme that would assist users like Aly and Bianca in their goals Our initial concept was a color scheme inspired by sunrises and nature We chose this thinking - that during a sunrise - there is a collaboration of nature between the sun and the landscape We wanted to mirror the relationship we were working on strengthening between the buyer and seller https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628277837245-FV2ANQYSUXIPYCIC791W/user+flow.jpg Etsy (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628274170344-D1VN7550OFE51ZZ40LAD/Quote+2.jpg Etsy (Copy) - Affinity Map Need for internal promotions for bigger reach Need for a less taxing listing process Need for customers to be able to find the products they want using the right key words https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628524596603-WFHFDUDTPEH8V950N6B9/Version+1+Stats.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1628524596659-KF9GLO8HECQMQCZLNLF4/3.jpg Etsy (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847902870-ZOUR0EX0L2QSQNRC1SP2/image-asset.jpeg Etsy (Copy) - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847903067-57HDPDJ6TWU40QPAQLS4/image-asset.jpeg Etsy (Copy) - Make it stand out. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.rowkiefer.com/contact daily 0.75 2021-08-09 https://www.rowkiefer.com/winosaurus daily 0.75 2021-11-17 https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631842023632-D77WGHTYVZVHDJAYZVCZ/Mid-fi+Iterate+1.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631842999170-GUDOMU4VUSR5MLLQ555V/Landing+Page.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631844187591-4HQWOGK5LIRH6EZMW4BB/Screen+Shot+2021-09-16+at+10.02.50+PM.png Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631752920420-7H3R0Q2MCOGAH0Q6FE8A/Control+Panel.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631756917710-5LTFBS1SO4L97HWNPDDL/Sign+IN.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631843244075-QSPMHBMFRINXWXKTYGNU/Choose+Revenue+Streams.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631843061987-T584YQIS2AC67XBNZLD8/Chart+CP+-+Map+Vis.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631843101823-FYBTHEQEY8YWYYL7N3QY/Chart+CP+-+Time+Filter.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631756983026-WGWKXVJ4AE5KEKLJZKEB/Chart+CP+-+Data+Vis+panel+reopens.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631843263521-R4XRJU6XI3CZS9Q9KY01/Share+copied.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631732583251-KHWL93YB7WM4ELBPB21P/User+Flow.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631755872255-KI1N9H22FLM4RDRIIG0B/Low-fi+Iterate.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631752890561-769AJ0VS7YC14BRHWW05/Sign+IN.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631755173879-1D8O87UH8VNKSF0P0RXW/Export.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631740740406-H649FKOD2HSJ7GPF2UKC/Accessibility.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631732183384-965EBUCB4Q51H3QZXJWL/Persona.jpg Winosaurus - Problem Statement Data Analysts need a way to assess data in order to gain actionable business insights. How Might We How might we provide analysts with the functions and UI to swiftly identify business insights? https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631568813159-F1A2CNV50528F52LZ5ID/C%26C+Analysis.jpg Winosaurus - Competitive Analysis Enolytics and Winepulse are the biggest direct competitors to Winosaurus Most competitors have community spaces which provides users another avenue to search for help when needed After looking at these competitors, our team was able to identify key features used in analytics interfaces and apply them in our own designs https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631740409111-AA34QQP87RY7LSDVKOAQ/Design+System.jpg Winosaurus - Design System Thinking about the long hours that a data analyst might have to look at this software, we decided to pick colors based on accessibility to all. We also wanted to stay within the Winosaurus range of colors and branding. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631725286846-87753IWUYXGM0MFM34WV/Key+Insights+4.jpg Winosaurus - Affinity Map I co-discovered the need… for increased customization options for UI that was more legible and accessible for customers to be able to explore their data and reveal actionable insights that might affect business strategy https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631756944778-7AT92O56AHIKCVNU2659/Control+Panel.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631752975244-1ED80BPLENJ17Z93EA6M/Choose+Data+Source_+3.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631733245745-G773VFE6FVA4FUHXG6DK/Sketches+3.jpg Winosaurus Sketches (Whole Team) Our main goal was to simplify the listing process for sellers Each member of our group sketched a wire flow and we voted which best solved our users’ pain points These are the ideas we moved forward with https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631757013055-QECQW2BQMD3IATP8I50F/Dragging+Chart+onto+New+Dashboard.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631842652532-X4OA2RW4NI1S3B2W2DMR/Sign+In+2.jpg Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/1631842063111-V635R49CSMMFZWFGZLXS/Mid-fi+Iterate+2.png Winosaurus - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rowkiefer.com/studybuddy daily 0.75 2021-11-18 https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/e97544d0-7099-44d4-9fca-572c318434b9/Iterate+2.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/4819e2c4-7f66-4452-9a68-43a279b7cd60/Screen+Shot+2021-10-21+at+10.29.18+AM.png Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/aec8aff5-9208-4804-8b2f-dc350def86f8/Sketches_+Discarded.jpg Study Buddy Sketches (Whole Team) Our main goal was to simplify the listing process for sellers Each member of our group sketched a wire flow and we voted which best solved our users’ pain points These are the ideas we moved forward with https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/670091dc-c2de-4aa9-bc8b-cc654280f219/Iterate.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/75be96e1-242e-4a69-abce-fc577e3d16dc/Mid-Fidelity+Wireframes.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/23ed011d-148f-4d42-8dae-4bec08d92905/C%26C+Analysis.jpg Study Buddy - Competitive & Comparative Analysis Wyzant is a mobile app and is probably Study Buddy’s most direct competitor This is because Wyzant offers ratings & reviews of tutors, filtering options, and the ability to book sessions through the app. One of the ways Wyzant differs from Study Buddy is that it doesn’t categorize tutors by school, which parents stated was one of their most important needs in hiring a tutor for their child. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/8afdaa7d-1c03-4dfe-a483-11fe2e97b63d/Design+System.jpg Study Buddy - Design System When creating the Design system, I started with the company colors. I asked the stakeholder if I could make some modifications, which was approved. I made some minor adjustments after testing them for accessibility according to the Web Content Accessibility guidelines. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/28201a32-a5e7-4a07-9739-171119bb06f4/User+Interviews.jpg Study Buddy - Affinity Map I discovered the need… for tutors already be affiliated with a child’s school. for parents to receive recommendations from other parents. for tutors to have accreditation and experience. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/88c91403-bcbe-4e43-9bd8-887f6eb74097/User+Flow.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/4b1146b4-3520-4505-a06e-fb23dc9b158f/High-Fidelity+Wireframes.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/db692391-9c97-42c3-a6b4-9745d1d901cd/Iterate+1.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/2963599d-40d9-412c-92d5-9cad94070d1b/Persona.jpg Study Buddy - Problem Statement Data Analysts need a way to assess data in order to gain actionable business insights. How Might We How might we provide analysts with the functions and UI to swiftly identify business insights? https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/00009616-06bd-4f13-9b7e-9e4b73ff289e/Low-Fidelity+Wireframes.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/a9b908f6-73c4-4bbc-9aa6-ce1cabe3011d/Sketches_+Accepted+Ideas.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/04cb023b-275d-4d52-a103-2515c1c3b4e7/Accessibility.jpg Study Buddy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rowkiefer.com/continuing-education daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/76d38f34-20e3-4978-b0bf-4011e18a62e6/1.+Client+Admin+-+Landing+Page.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/9eb54176-9eca-4dc5-8989-0ccad01469e7/Affinity+Map.jpg Kaplan: Continuing Education - Affinity Map The UX Researcher discovered the need… for Admins to be able to ensure their employees were meeting compliance requirements to maintain their licensure. for Admins to be able to explore their data and reveal actionable insights that might affect business strategy. for UI that was more intuitive and accessible. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/44f77ac6-1c9e-4064-a40a-e586cd8d2510/3.+Date+Range+Applied-1.png Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/5bd47e2d-1227-4c3b-8924-acc43303785c/2.+CE+Report+-+Dashboard+-+Atoms+Pills.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/a7f44a28-2a09-4cd4-8411-e095a8c3ea74/Mid+to+Hi+2.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/deb9b1bb-2f29-4729-bdb1-1fa802530818/4.+CE+Report+-+Dashboard+-+Calendar.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/b8926af6-1497-4a7e-a7e7-9399ce72d55c/1.+Client+Admin+-+Landing+Page.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/21eab219-a1e0-413e-bbe0-6543be64d7b0/4.+CE+Report+-+Dashboard+-+Atoms+Pills.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/03be1357-1997-4fba-ab4c-04445e74de66/2.+Custom+Range+Selected.png Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/ca54f4e6-5e6b-4e42-a739-461bdea4e188/Sketches.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/c48c100d-913f-432c-b40a-63c9660b21fc/6.+Date+Range+Applied.png Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/f259faf7-da3d-47d7-b7cd-db6e4ec1e766/Landing+Page.png Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/6bc83d83-5eb9-492a-a1df-45870256376e/Design+System.jpg Kaplan: Continuing Education - Design System We test all the colors and components we used to make sure they were compliant by ADA guidelines. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/42fc114e-ecd8-4251-a7ff-6db93ab59b28/3.+CE+Report+-+Dashboard.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/086cbcfe-6a60-4469-9cc0-ce43f616370a/Low+to+Mid.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/c85d7cd4-2c46-463d-b610-7abfee191a15/Persona.jpg Kaplan: Continuing Education - Problem Statement Accounting and Insurance Administrators need a way to be able to see if employees are completing enough credits to both maintain their licensure. This will help them determine whether there’s a high ROI on the educational services they’re purchasing from Kaplan. How Might We How might we provide Administration with the functions and UI to swiftly identify the educational progress their employees are making? https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/3866527e-575d-4ec5-8440-6fd0c679f70e/3.+CE+Report+-+Dashboard+-+Atoms+Pills.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/b951db04-cf3a-4aa0-95c7-176ae1e9ea7c/CE+Design.user+flow.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/45fbc1ae-d46e-4498-9a1d-a837f5f018de/2.+CE+Report+-+Dashboard.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/0f095683-a5e1-44c7-8b54-0db1cb73ba27/Mid+to+Hi+1.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/61adf67c-5982-452c-8b1f-865b23fbef2b/4.+Group+Internet+Based+Applied.png Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/a6fe5326-8fda-4b0b-969f-200033a6c9ec/Screenshot+2023-05-28+at+2.16.18+PM.png Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/22533ce6-bbb6-4225-81e8-1c02b01e7748/5.+Add+Filter+_+Delivery+Method.png Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/610af3e4b35d8e5f8437dafd/6b9875fc-7a2e-408b-b222-d9cc8550c89c/accessibility.jpg Kaplan: Continuing Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference.